Skip to main content
DEAL WATCH: Half off a Sam's Club membership $25.00

Get some summer shopping done with a $25 membership to Sam's Club | Read Review

BUY NOW
Lifestyle

Billie Eilish is rewriting the rules of pop with her new album, out today

Shop exclusive 'Hit Me Hard and Soft' vinyls at Target and Walmart starting today, May 17.

Billie Eilish 'Hit Me Hard and Soft' album: Shop exclusive vinyls at Target and Walmart Credit: Reviewed/Target

Products are chosen independently by our editors. Purchases made through our links may earn us a commission.

Billie Eilish has come a long way since her haunting 13-year-old vocals on “Ocean Eyes” broke the internet and rocketed her to stardom. The now 22-year-old released her third studio album, Hit Me Hard and Soft, today, May 17, following a whirlwind few years of headlining festivals, world tours, and winning an Oscar. Eilish and longtime collaborator and older brother Finneas wrote and produced all ten tracks on the new album and it is Eilish’s first body of work to feature outside musicians. The duo tapped Andrew Marshall for drums as well as the Attacca Quartet for strings throughout the album but most notably featured on “Skinny.”

Eilish’s 2018 debut album When We All Fall Asleep, Where Do We Go? and 2021 sophomore album Happier Than Ever solidified her as not only a force in the music industry but a role model for her fans. She has shattered any suggestion of conforming to typical pop star norms, embracing her bold artistic identity through music, fashion, film, activism, and beyond. Hit Me Hard and Soft is a stunning marriage of Eilish’s natural ethereal, alt-pop tendencies and refreshingly candid and heart wrenching lyrics. From the pulsating banger “Lunch” to the glittery, saccharine sounds of “Birds of a Feather,” Eilish explores nearly every avenue of her vocal range and musical style on the album. To listen for yourself, you can shop exclusive Hit Me Hard and Soft vinyls at Target and Walmart below.

Shop exclusive Hit Me Hard and Soft editions at Target and Walmart

1. Target Exclusive Eco-Mix Yellow Vinyl: Billie Eilish - Hit Me Hard and Soft

Product image of Billie Eilish - Hit Me Hard and Soft (Target Exclusive, Vinyl)
Billie Eilish - Hit Me Hard and Soft (Target Exclusive, Vinyl)

Get this special vinyl edition of Billie Eilish’s new album in a sustainable Eco-Mix yellow at Target today.

BUY NOW

2. Walmart Exclusive Walmart Exclusive Grey BioVinyl: Billie Eilish - Hit Me Hard and Soft

Product image of Billie Eilish - Hit Me Hard and Soft (Walmart Exclusive, BioVinyl)
Billie Eilish - Hit Me Hard and Soft (Walmart Exclusive, BioVinyl)

Shop the Walmart exclusive grey BioVinyl of Billie Eilish’s new album today.

BUY NOW

3. Target Exclusive CD: Billie Eilish - Hit Me Hard and Soft

Product image of Billie Eilish - Hit Me Hard and Soft (Target Exclusive, CD)
Billie Eilish - Hit Me Hard and Soft (Target Exclusive, CD)

Opt for the Billie Eilish album in the form of an exclusive CD only at Target!

BUY NOW

Does Target have exclusive Hit Me Hard and Soft albums?

Yes! Target has exclusive versions of Billie Eilish's third album in vinyl and CD formats. The vinyl album comes in an Eco-Mix yellow material that is 100% recycled compound, making every disc look slightly different and no two vinyls are the same. With packaging made from 100% post-consumer waste and recycled pre-consumer fibers, including 100% recycled and reusable sleeves as opposed to shrink-wrap, combining sustainability with complete individuality makes this exclusive offering feel especially on-brand for Eilish.

What do the Target exclusive Hit Me Hard and Soft albums come with?

Target's exclusive versions of Billie Eilish's new album come with the album itself as either an Eco-Mix Yellow vinyl or a black CD and a poster.

Does Walmart have exclusive Hit Me Hard and Soft albums?

Yes! Walmart has an eco-friendly limited edition grey BioVinyl version of Billie Eilish's latest album. Walmart also has a standard recycled black vinyl available. Both versions come with the album itself and a poster.

What is the Hit Me Hard and Soft tracklist?

  1. SKINNY
  2. LUNCH
  3. CHIHIRO
  4. BIRDS OF A FEATHER
  5. WILDFLOWER
  6. THE GREATEST
  7. L’AMOUR DE MA VIE
  8. THE DINER
  9. BITTERSUITE
  10. BLUE

Related content

Up next