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Google released this year's most popular Halloween costumes—shop the looks

You'll be shocked by the #1 costume

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We’re halfway through October and something terrifying looms over your shoulders, filling you with dread— you haven’t picked out a costume yet . You might fear that it’s too late to get your costume in order, but fortunately, there’s still plenty of time to workshop something in time for Halloween.

If you have trouble deciding what to wear, check out Google’s Frightgeist, the latest iteration of its yearly list of the hottest Halloween costumes. It’s a helpful tool to use, whether you’re using it to figure out what costumes to wear or what not to wear so your costume can be unique and different. Here are the top 10 most popular costumes of the year according to Google, and how you can get the looks.

10. Bunny

Hijacking Halloween from Easter, we have the Bunny rounding out the list as the 10th most popular costume. There are many ways you can go about dressing up as a rabbit, from a cute interpretation to a scary depiction.

Product image of ABENCA Fleece Unicorn Onesie Pajamas — Bunny
ABENCA Fleece Unicorn Onesie Pajamas — Bunny

The bunny hops into the tenth most popular Halloween costume slot

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9. Ninja

While Google’s Frightgeist notes that it’s on a downward trend, ninjas remain one of the most popular costumes out there. The costume is most searched for in Zanesville, Ohio. It’s a mystery as to “why”—a good ninja always keeps their secrets.

Product image of Morph Kids Ninja Costume
Morph Kids Ninja Costume

Ninjas remain a popular Halloween costume.

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8. Cowboy

In the playground debate of “cowboys vs. ninjas,” it looks like the Wild West gunslingers take the win this year, as they’re a spot above Shinobi this year for the most popular Halloween costume. They’re also the highest costume overall for what Google categorizes as a profession. Many pieces make up a good cowboy costume and few are as essential as a swanky pair of boots and a classic cowboy hat to tip to the sheriff.

Product image of ROPER Women's Tall Casual Mid Calf Boots
ROPER Women's Tall Casual Mid Calf Boots

You can't dress up as a cowboy without swanky boots.

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Product image of Spooktacular Creations Cowboy Hat with 3 Bandana
Spooktacular Creations Cowboy Hat with 3 Bandana

A hat is the focal piece to a cowboy costume.

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7. Dinosaur

Dinosaurs certainly have a lot of pop culture staying power for creatures that went extinct 66 million years ago. They remain one of the most popular Halloween costumes and are trending upward this year.

Product image of YOOVL Inflatable Dinosaur Costume
YOOVL Inflatable Dinosaur Costume

Go wild in this dinosaur costume.

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6. Wednesday Addams

Wednesday Addams has always been popular, but that popularity saw a huge boost thanks to the Netflix show, Wednesday, which premiered last year. She’s still flying high, being the sixth most popular Halloween costume of the year.

Product image of JOURPEO Girls Cosplay Princess Outfits Kids Halloween Party Dress Stage Show Party Dress Up (Black Hair)
JOURPEO Girls Cosplay Princess Outfits Kids Halloween Party Dress Stage Show Party Dress Up (Black Hair)

The Queen of Halloween has her own costume.

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5. Fairy

Bringing a bit of enchantment to the holiday dedicated to things that go bump in the night, we have fairies, which round out the top five most popular Halloween costumes. Whether you fancy yourself a Tinker Bell or a Maleficent, you certainly have options.

Product image of caretoto Fairy Wings
caretoto Fairy Wings

Make your own fairy costume with these wings and laurel.

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4. Witch

Many must have a taste for a witch’s brew because the witch is the fourth most popular Halloween costume of the year. Better yet for the witch, the costume is trending upward according to Google, perhaps because of last year’s release of Hocus Pocus 2.

Product image of Spooktacular Creations Girl's Black Witch Costume
Spooktacular Creations Girl's Black Witch Costume

Witches are a Halloween classic.

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3. Spider-Man

Your friendly neighborhood Spider-Man continues to swing his way toward the top of the most popular Halloween costume list. He’s climbing up this year, perhaps because of the success of the Across the Spider-Verse Spider-Man movie or the excitement about Insomniac’s upcoming Spider-Man 2 video game. As always, Spider-Man is a great Halloween costume because of the many variations of the character while still being iconic.

Product image of HABYTTO Halloween Cosplay Costume Superhero Bodysuits Spandex Jumpsuit
HABYTTO Halloween Cosplay Costume Superhero Bodysuits Spandex Jumpsuit

There are many options to choose from when deciding to be Spider-Man for Halloween.

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2. Princess

In 2023, the princess reigns (nearly) supreme as it takes the number 2 spot for the most popular Halloween costume. The princess costume has exploded in popularity, perhaps due to the role of Princess Peach in this year’s The Super Mario Bros. Movie. No matter why the princess costume is on the rise, it means there are tons of options to choose from.

Product image of Leg Avenue Women's Classic Cinderella Princess Costume
Leg Avenue Women's Classic Cinderella Princess Costume

Bring regality to spooky season with a princess costume.

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1. Barbie

With Barbie being one of the most successful movies of the year, it’s no wonder that the top spot for most popular Halloween costume goes to the larger-than-life doll. Barbie, of course, doesn’t just rock one outfit, so if you’re shopping for a Barbie costume, there are many options for costumes to choose from to fit your style. Looking for a couples costume? Everyone seems to forget about Ken...

Product image of SHOHOKU 50s Pink Plaid Dresses
SHOHOKU 50s Pink Plaid Dresses

Dress up as one of the hottest movie characters this year.

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Product image of Naywig Cowboy Costume
Naywig Cowboy Costume

She's everything. He's just Ken.

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